In the past, mobile applications were a wild dream where only a few corporates can afford it. Today businesses are turning mobile-first- here's why.
The importance of mobile phones in our everyday lives is irrefutable. Mobile devices are no longer just an ordinary means of communication.
They have replaced our computers, our books, our gaming consoles, and became the single most important digital device we own. It is convenient, fast, and incredibly efficient.
In the past, mobile applications were a wild dream where only a few corporates can afford. This has now become more widespread and affordable with its many technological advances.
Today, many small businesses are turning to mobile apps instead of just a website to connect with their clients. Consumers downloaded 204 billion mobile applications last year.
If this number alone doesn't persuade you about the importance of a mobile application for your business, here are 8 more reasons:
1. Mobile apps are used 4x more than browsers.
According to RescueTime, people spend 3 hours and 15 min on their smartphones every single day. This sounds like an absurd number, but our smartphones have found its way to attach itself to every aspect of our everyday lives.
From keeping up with world news, checking emails and messages, to ordering food at the convenience of our fingertips, we as a society cannot keep our hands off our phones.
Research by Flurry shows users spend 86% of their total mobile time on apps and only 14% on web browsers. The average time users spend on mobile apps also increases by 21% each year.
2. Direct Marketing Channel to Increase sales
Your business mobile application isn't just a platform for your clients to browse your products or find out your company's general information.
A mobile application is one of the best direct marketing tools to reach your clients. One of the top benefits of having a mobile app is the ability to send your clients any information you like through push notifications and in-app notifications.
In-app notifications are the notifications users can see only when they open the mobile app, and push notifications are notifications that users can see no matter what they are doing on their device. Think of push notifications like receiving a text message.
Notifications can be about general sales and promotions, or personalized interactions with individual clients regarding your products and services.
Your In-app notifications and offers can also keep your customer engaged and influence purchasing behavior.
3. Instant Customer Service
Due to increased efficiency and convenience in every aspect of life, consumers have grown increasingly impatient and want their every issue, question, and concern solved quickly and swiftly.
Taking too long to solve a client's concerns can earn you a bad customer service reputation. Mobile applications can provide your business with the quality customer service consumers now demand.
With in-app self-service support systems, consumers can quickly find the solutions to their problems based on previous search history and FAQs. This usually answers most of the questions consumers may have.
Mobile applications can also provide live support services or a "call back" feature for your client's convenience.
4. Brand Awareness & Visibility
As mentioned earlier, people spend over 3 hours on their phone on average every day. Having a mobile application for your business just makes your business so much more visible.
With so many distractions from ads, email marketing, coupons, and flyers, we slowly lose customer's attention and interest. Just simply having the mobile app icon of your business on the background of their phone is a constant reminder of your company's existence. Even when a user is looking on their phone for other applications, they will still be reminded of your business and brand by just scrolling past your app.
5. Mobile And Accessibility
Mobile applications are more accessible than websites. Users can just tap to open the app to access all the services at their fingertips compared to typing on a website on search. Apps, in general, are faster and provide a more seamless experience. 85% of consumers prefer using mobile apps to browsers. The most common reasons apps are preferred is because of convenience (55%), fast loading (48%), and easy to browse (40%).
While all website needs an internet connection to work, applications for your business can have working functions offline making it more accessible to clients who happen to be in remote or offline places.
6. Speed Improves User Experience
Applications are on average 1.5 times faster than web browsers. The applications itself store customer info and preferences on the mobile device instead of on web servers.
7. Design Freedom and User Experience
Mobile applications allow the designer to interact and engage with consumers through advanced UI/UX that is not available on the browser.
Though mobile web browsers are advancing, simple functions remain the same. All mobile sites are limited to using the same address bar, back button, and refresh key.
Mobile apps, on the other hand, have complete design freedom. On a smartphone, designers can take advantage of endless possibilities with design and consumer interactions through different swiping, holding, and tapping motions.
Mobile apps can also be coded into utilizing various features of the native device that a web browser cannot. For example, apps can use the camera to take pictures and scan products, GPS to connect with maps and road services, microphone to record voice memos, and more.
8. Collect Data and Information
As a business, a mobile application is a great tool to gather information and data on consumers. Through the app, businesses can collect information regarding consumer preferences, geographic interests, behavioral patterns, and more.
This can help provide geography-specific content, customized sales and offers, and updates to specific individuals. The accumulated data can help businesses make important decisions, improve customer experience, and increase sales and revenue.
In the past years, mobile applications have entered all aspects of our daily life from health to entertainment. We believe mobile applications are here to stay and are going to be a basic part of any business in the future.
The major benefit of developing a mobile application is that businesses can start small with two or three features only to get a foot in the game. Throughout the years, it has proven to be a valuable asset for all businesses.