Web Design & Development for Commercial Cleaning Company

Web Design & Development for Commercial Cleaning Company

StefanClean offers commercial and residential cleaning services, as well as building maintenance. We've helped in designing and developing a website that suits b2b lead generation through a modern, mobile-first approach.

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StefanClean offers commercial cleaning, building maintenance, and post-renovation cleaning services in Israel. We've helped StefanClean grow their business through custom web development and structured online marketing.

As their company is providing both post-renovation cleaning and commercial cleaning services, it was crucial to diversify B2B and B2C goals before starting. If your business targets both individuals and businesses – this article might serve you well.

It is crucial to remember; individuals and businesses owners have different online behaviors, interests, and platforms.Therefore, we always treat B2B & B2C as two separate businesses even if both services are under the same brand.

Responsive website design and development for commercial cleaning company

What are the challenges commercial cleaning companies facing online?

As we always aim to provide atop-notch service to all our customers, we must start with a research. In the following case we’ve found that the commercial cleaning industry is highly competitive. With hundreds of different commercial cleaning companies/services listed on Google and other local indexes – how do we get StefanClean to bold online?

With a long list of cleaning services starting from window cleaning to building maintenance to office cleaning we had to find StefanClean the right focus on 3 main services that can drive him higher client-value as well as chances of ranking. As we love challenges, we’ve started researching the strengths and weaknesses of the top 25 commercial cleaning companies in Israel.

We have checked their website design principles, their ranking scores, their social media channels, how often are they active online and what are the opportunities the current market conditions are offering. Once we’ve conducted our research, we’ve asked our customer to collect all the reviews of his clients so we can present it to new customers online.

While usually businesses that are looking to generate leads / calls / emails require to have a single page application (SPA) or a landing page– in this case we have decided to break down 3 main services, and treat each of them as a separate business.

Solving the challenges through simple web design and development principles.

Once we’ve completed our research we could have put a solid plan together – we knew what keywords should we be targeting, who’s our audience, and what are the most important topics the website should cover. We had to keep in-mind that individuals who are looking for post-renovation cleaning service are completely different from real-estate developers who are looking for a building maintenance service.

The main weakness we’ve found is that other business do not mention prices online and furthermore, there are a growth in search for pricing for this related service. Sometimes the best opportunities we found are not related to our design skill or marketing ability – rather to business culture.

The demand for business transparency is not-only growing – but becoming a global standard. We’ve found that companies and brands who display openly there prices, or estimated quotes tends to convert better.

Pricing page was mandatory – we’ve decided to add a pricing block to each and every service section page. The message wasthere: this business has nothing to hide, the services are all described black on white as well as its prices.

The biggest benefit in working in such fashion – it eliminate all the misunderstandings related to price negotiations. While in this case every business is different and require a custom quote, the customer has the ability get an pre-estimated price by calculating square-meters, quantity and other factors that affect the price.

As for marketing solutions – we believe that content is still a king. On the long-run we personally experience blogging as the best platform to grow your business. Especially if your competitors aren’t blogging – it is probably your best opportunity to expand.

Through blogging, you can build a direct relationship with your audience, educate them about specific topics and win their trust. The benefits of it for your brand are priceless. We’ve designed the post page itself to have an elegant, call-to-action sticky section that is impossible to miss. We helped StefanClean branding their content and optimize it for search engine – now that readers can educate themselves, they are just a click away from getting in contact with the business.

The outcomes we could have achieve in this project

We’ve used Webflow as our favorite front-end development tool – it is offering a easy to use content management system as well as the freedom to design your own pixel-perfect user experience. We’ve helped StefanClean design a website per his request, following his brand-identity instructions.

The moment every customer is waiting for – launching the website. Now that the website is launched – and only 1 day old, many businesses realize that launching isn't everything; it is just the first step joining the online world. Building a successful brand requires much more than just launching a website, while we’ve already had planned it – we knew that on short-term we have already developed specific landing pages that will help us targeted the right customers.

Below you can find an example of the 3 different landing pages – even the website is in Hebrew (which you might nounderstand), the videos will speak by themselves.

Building Maintenance - Service Page

Office - Cleaning Service Page

Post Renovation - Service Page

Example: Pricing Block design

Fully responsive website design using Webflow

Now StefanClean can start their journey online - focus on creating valuable content for their audience, post insights, promotions and most importantly generate more clients to grow with.

We truly hope you find our case study useful. If you got any questions about your project, please feel free to contact us - we will be happy to talk!

StefanClean offers commercial and residential cleaning services, as well as building maintenance. We've helped in designing and developing a website that suits b2b lead generation through a modern, mobile-first approach.

StefanClean offers commercial cleaning, building maintenance, and post-renovation cleaning services in Israel. We've helped StefanClean grow their business through custom web development and structured online marketing.

As their company is providing both post-renovation cleaning and commercial cleaning services, it was crucial to diversify B2B and B2C goals before starting. If your business targets both individuals and businesses – this article might serve you well.

It is crucial to remember; individuals and businesses owners have different online behaviors, interests, and platforms.Therefore, we always treat B2B & B2C as two separate businesses even if both services are under the same brand.

Responsive website design and development for commercial cleaning company

What are the challenges commercial cleaning companies facing online?

As we always aim to provide atop-notch service to all our customers, we must start with a research. In the following case we’ve found that the commercial cleaning industry is highly competitive. With hundreds of different commercial cleaning companies/services listed on Google and other local indexes – how do we get StefanClean to bold online?

With a long list of cleaning services starting from window cleaning to building maintenance to office cleaning we had to find StefanClean the right focus on 3 main services that can drive him higher client-value as well as chances of ranking. As we love challenges, we’ve started researching the strengths and weaknesses of the top 25 commercial cleaning companies in Israel.

We have checked their website design principles, their ranking scores, their social media channels, how often are they active online and what are the opportunities the current market conditions are offering. Once we’ve conducted our research, we’ve asked our customer to collect all the reviews of his clients so we can present it to new customers online.

While usually businesses that are looking to generate leads / calls / emails require to have a single page application (SPA) or a landing page– in this case we have decided to break down 3 main services, and treat each of them as a separate business.

Solving the challenges through simple web design and development principles.

Once we’ve completed our research we could have put a solid plan together – we knew what keywords should we be targeting, who’s our audience, and what are the most important topics the website should cover. We had to keep in-mind that individuals who are looking for post-renovation cleaning service are completely different from real-estate developers who are looking for a building maintenance service.

The main weakness we’ve found is that other business do not mention prices online and furthermore, there are a growth in search for pricing for this related service. Sometimes the best opportunities we found are not related to our design skill or marketing ability – rather to business culture.

The demand for business transparency is not-only growing – but becoming a global standard. We’ve found that companies and brands who display openly there prices, or estimated quotes tends to convert better.

Pricing page was mandatory – we’ve decided to add a pricing block to each and every service section page. The message wasthere: this business has nothing to hide, the services are all described black on white as well as its prices.

The biggest benefit in working in such fashion – it eliminate all the misunderstandings related to price negotiations. While in this case every business is different and require a custom quote, the customer has the ability get an pre-estimated price by calculating square-meters, quantity and other factors that affect the price.

As for marketing solutions – we believe that content is still a king. On the long-run we personally experience blogging as the best platform to grow your business. Especially if your competitors aren’t blogging – it is probably your best opportunity to expand.

Through blogging, you can build a direct relationship with your audience, educate them about specific topics and win their trust. The benefits of it for your brand are priceless. We’ve designed the post page itself to have an elegant, call-to-action sticky section that is impossible to miss. We helped StefanClean branding their content and optimize it for search engine – now that readers can educate themselves, they are just a click away from getting in contact with the business.

The outcomes we could have achieve in this project

We’ve used Webflow as our favorite front-end development tool – it is offering a easy to use content management system as well as the freedom to design your own pixel-perfect user experience. We’ve helped StefanClean design a website per his request, following his brand-identity instructions.

The moment every customer is waiting for – launching the website. Now that the website is launched – and only 1 day old, many businesses realize that launching isn't everything; it is just the first step joining the online world. Building a successful brand requires much more than just launching a website, while we’ve already had planned it – we knew that on short-term we have already developed specific landing pages that will help us targeted the right customers.

Below you can find an example of the 3 different landing pages – even the website is in Hebrew (which you might nounderstand), the videos will speak by themselves.

Building Maintenance - Service Page

Office - Cleaning Service Page

Post Renovation - Service Page

Example: Pricing Block design

Fully responsive website design using Webflow

Now StefanClean can start their journey online - focus on creating valuable content for their audience, post insights, promotions and most importantly generate more clients to grow with.

We truly hope you find our case study useful. If you got any questions about your project, please feel free to contact us - we will be happy to talk!

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Web Design & Development for Commercial Cleaning Company