Google Ads has seen many updates over the years, and 2023 is set to be no different. Here are some of the latest and greatest features to look out for in the new year.

7 min



Google Ads, the platform that allows businesses to advertise on Google's search results, has seen many updates over the years, and 2023 is set to be no different. Here are some of the latest and greatest features to look out for in the new year.

Google Ads is the leading platform for online advertising, and has been at the forefront of innovation and technology advancements in the field of online advertising. For 2023, there are a host of new and improved features that businesses can look forward to. Here's a look at some of the latest and greatest features that Google Ads has in store for 2023:

New features and tools for Google Ads 2023

Smart Campaigns

Google Ads platform, though powerful, can be overwhelming for small businesses and new advertisers who are just starting out. Google's Smart Campaigns is a new feature that is specifically designed to make advertising on Google as simple and straightforward as possible, helping businesses reach potential customers with relevant ads in just a matter of minutes.

With Smart Campaigns, businesses can create their first ad campaign without having to dive into the more complex aspects of advertising, such as keyword research, ad copywriting, and audience targeting. Instead, businesses simply provide Google with a few key details, such as their desired audience, budget, and ad content, and the platform will do the rest. Google's machine learning algorithms analyze all forms of data to ensure businesses are reaching their desired audience with engaging and relevant ads, increasing the chances of conversion.

Responsive Search Ads

Google has introduced a new type of ad format called Responsive Search Ads (RSAs). This type of ad format leverages machine learning technology to dynamically generate multiple ad combinations and show the best one to each user. With RSAs, businesses can test multiple headlines and descriptions to find the most effective combination for their target audience.

RSAs help businesses save money by reducing the cost per click, as Google's machine learning algorithms are able to optimize ad performance in real time. The algorithms take into account factors such as search terms, audience location, and device type, to show the most relevant ad to each user. This results in a higher click-through rate, and lower cost per click, making RSAs a cost-effective solution for businesses looking to reach more customers and maximize their advertising budget.

Automated Bid Strategies

Google Ads has improved its automated bidding strategies for more effective and efficient bidding. Machine learning is now utilized to determine the best bids for each ad auction. These automated bidding strategies use algorithms that analyze data such as historical performance, audience demographics, and real-time market conditions to determine the optimal bid amount for each ad auction. 

Businesses no longer need to manually adjust bids for individual keywords, which can be a time-consuming and tedious process. Automated bid strategies help businesses reach their goals, such as increased conversions, at the lowest cost possible. 

Google Discover Ads

Google Discover Ads provide businesses with a new advertising channel to reach a wider audience and drive more traffic to their website. This feature enables companies to showcase their products or services in a visually appealing way and engage with potential customers in a non-intrusive manner. 

With Google Discover Ads, businesses can reach users who are actively seeking new information and interests, making it an effective way to drive brand awareness and generate leads. Google's machine learning algorithms can help optimize the placement of Google ads, making sure they are seen by the right people at the right time. By taking advantage of this new feature, businesses can expand their reach and connect with potential customers who may not have otherwise found them.

Video Campaigns

Video campaigns are an effective way for businesses to engage with their target audience and promote their products or services in a memorable and impactful way. With video campaigns on Google Ads, businesses can reach a wider audience on YouTube and the Google Display Network, two of the largest video platforms on the web.

Video is a highly engaging medium that has proven to be effective in driving brand awareness and driving conversions. By creating engaging and informative videos, businesses can showcase their products or services in a way that resonates with potential customers. Google's video campaigns also offer a variety of targeting options, including demographic and interest targeting, so businesses can reach the right audience with their message.

Improved Targeting Capabilities

Google Ads has improved its targeting capabilities. This includes audience targeting, keyword targeting, location targeting, etc. By utilizing these targeting options, businesses can ensure their ads are seen by the right audience, increasing the chances of engagement and conversion.

Audience targeting helps businesses reach specific groups of people based on their demographics, interests, and behaviors. Keyword targeting allows businesses to reach users who are searching for specific keywords. Location targeting allows businesses to reach people in specific geographic locations. With these improved targeting capabilities, businesses can make the most of their advertising budget and reach the right people with the right message.

Google Ads App

The Google Ads app is a new tool that makes it easy for businesses to manage their ads on the go. Businesses can now quickly check the performance of their ads, make updates to campaigns, and create new ads all from their mobile device. The app is available for both iOS and Android devices.

The app also provides real-time insights, allowing businesses to make informed decisions based on their ad performance. This valuable tool allows marketers and business owners to manage multiple accounts and campaigns from one central location with its user-friendly interface.

Improved Measurement and Reporting

Google Ads has improved its measurement and reporting capabilities. Google Ads provides businesses with valuable insights into the performance of their ads. Real-time data and conversion tracking allow businesses to see how their campaigns are performing in real-time, making it easier to identify areas for improvement and make changes to their campaigns quickly and effectively.

Businesses can now see which touchpoints in the customer journey are most influential in driving conversions, allowing them to optimize their campaigns and allocate their advertising budget more effectively. Custom reporting options and the ability to export data to popular data analysis tools such as Google Sheets and Excel is now available as well so businesses can easily share their data and insights with their team, partners, and stakeholders.

Customer Match Targeting

Customer Match Targeting is a powerful feature in Google Ads and is a valuable tool for businesses of all sizes. It can be used in various advertising scenarios, such as promoting new products, retargeting past customers, or targeting specific audience segments. By using Customer Match Targeting, businesses can reach their high-quality leads with highly relevant and personalized ads. 

This feature allows businesses to upload a list of email addresses that they have collected from their existing customers, website visitors, or other sources. Google Ads will then match those email addresses to the corresponding Google accounts and show the ads to those users when they are signed in to Google. This can lead to increased conversions and higher return on investment for their advertising campaigns.

Get discovered more with new local campaigns from Google Ads

Local Campaigns

For businesses with Brick-and-Mortar stores, Google's Local Campaigns is a great way to reach customers in the area. By creating location-based ads, businesses can make it easier for customers to discover and engage with their products or services. This feature is especially beneficial for businesses with a physical store, such as retail shops, restaurants, and service providers.

Local Campaigns can be tailored to target specific areas, making it possible to reach customers who are most likely to visit the store. Additionally, local campaigns can be set up to target users based on the type of device they are using, such as desktop or mobile, ensuring that the ads are shown to the right audience at the right time.

Google Ads continues to evolve and provide businesses with new and innovative ways to reach potential customers. Whether it's video campaigns, automated bidding strategies, or improved measurement and reporting, Google Ads has something for every business.

See how Vyntex can help your business take advantage of these new Google Ads features and tools. Get data-driven campaigns and strategies to increase sales and brand recognition.