Aerial Canvas
Aerial canvas is a real estate media company, the go-to company to create all marketing content for brokers, agents, architects, builders, and designers.
VIEW LIVE SITEPROJECT BRIEF
Aerial Canvas specializes in producing stunning photos, cinematic video tours, aerial drone videography, 4k 3D tours by Matterport, dedicated property websites, and the latest marketing solutions for the real estate industry. We were first contacted by Aerial Canvas for a website migration from Wix to Webflow with minor design changes throughout the website for a more cohesive look. After a few thorough discussions with the founder, we both agreed the best step moving forward would be to redesign the website from scratch as the old website was outdated and needed a more modern approach for their business and marketing needs.
THE CHALLENGE:
Aerial Canvas is a mega website with 96 pages. The first goal for the website was to create a solid content architecture strategy that will cut down the number of pages. This will boost the website's performance and allow visitors to find and navigate the website with ease. As for the UI/UX design, it was important for the client and us to stick to a simple clean design that was modern and minimalistic. We wanted to showcase and leverage their high-quality video assets without slowing down their overall site performance.
SOLUTION & OUTCOME
Based on strategic research and planning, we created a design system and branding manual for Aerial Canvas that was in line with the standards of the real estate industry. From typography scales and color palettes, we placed strict rules on their new branding guidelines to ensure the new UI/UX designs stayed on brand and message.
Once the client was happy with the designs, we moved forward to development on Webflow. By utilizing Webflow's CMS, we were able to cut down the number of pages by half resulting in a cleaner and more structured website. Our development team also developed an internal recruitment system solution with a custom careers page for Aerial Canvas for easy hiring without using third-party companies.
We are glad to say that Aerial Canvas is very happy with its new website. The end result is a clean modern web experience that showcases all their video assets. It is now easier to navigate and explore all the content Aerial Canvas has to offer. We look forward to working with the Aerial Canvas team in the future for all their marketing needs.
.png)
WE SEND OMG
INSIGHTS WEEKLY
In the last 5 years we have helped hundreds of small businesses and enterprises scale.