Greenhorn
Greenhorn is a team of dedicated educators and mentors on an assignment to show every student just how great they can be.
VIEW LIVE SITEPROJECT BRIEF
Greenhorn is an Australian educational service that aims to unlock the potential of each child through tailored teaching strategies, motivation building, and student development. The company's founder and director, Marcus Field, provided clear direction for the project and selected our team to bring his vision to fruition. It was an honor to be a part of this project and assist in realizing the goals of Greenhorn.
THE CHALLENGE:
As a provider of educational services for children who may struggle with motivation or learning difficulties, it was essential to design a website that was both engaging for students and trustworthy for parents. Given that Greenhorn is a relatively new entrant in the industry, it was also important to establish a distinct presence in a market that already had well-established competitors.
SOLUTION & OUTCOME
The Greenhorn brand manual was revised to align with industry standards and to provide a visually appealing aesthetic. Through competitor analysis and a thorough understanding of the education sector in Australia, a comprehensive design system and visual language were developed to differentiate the brand in the market.
Custom illustrations, tailored to complement the written content provided by the client, were created to enhance the overall design aesthetic. The client actively participated in the design phase, providing valuable feedback and maintaining open communication throughout the process.
Webflow was utilized for development, with the website structured for ease of content management. Custom interactions and animations were integrated to enhance user experience, and the website was optimized for responsiveness, cross-browser compatibility, and search engine optimization in accordance with current industry standards.
The project was met with satisfaction from the client, as the resulting digital asset effectively supports the growth of the business.
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